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Microsoft Clarity
Free heatmaps and session recordings
4.4
GDPR Compliant
Microsoft Clarity is a completely free behavioral analytics tool offering heatmaps, session recordings, and insights.
Microsoft Clarity is a game-changer in the behavioral analytics space - it's completely free with no usage limits. Launched by Microsoft in 2020, it provides heatmaps and session recordings at no cost.
The platform uses machine learning to identify "rage clicks," "dead clicks," and "excessive scrolling" - helping you quickly identify frustrating user experiences. It integrates seamlessly with Google Analytics.
While it lacks some advanced features of paid tools, Clarity is an excellent starting point for any website wanting to understand user behavior without budget constraints.
Pricing
Free
Best for
Any website owner wanting free behavioral analytics to complement their web analytics
Company sizesolo, startup, smb, enterprise
Last updated2026-02-22
Key Features
- Heatmaps (unlimited)
- Session recordings (unlimited)
- Rage click detection
- Dead click detection
- Scroll depth analysis
- Google Analytics integration
- Dashboard insights
- No traffic limits
- GDPR compliant options
- Copilot AI insights
Pros
- Completely free forever
- No usage limits
- AI-powered insights
- Easy Google Analytics integration
- Microsoft backing
Cons
- Limited customization
- No surveys or feedback tools
- Basic compared to Hotjar
- Data processed by Microsoft
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