Hotjar (by Contentsquare)

Hotjar revolutionized how teams understand user behavior by making heatmaps and session recordings accessible and affordable. In 2021, Hotjar was acquired by Contentsquare, creating a powerful combination of quantitative and qualitative analytics. The platform helps you see exactly what users do on your site through visual heatmaps (clicks, scrolls, moves) and video recordings of real sessions. Combined with feedback tools like surveys and polls, you get a complete picture of user experience. Hotjar now offers a free tier and is particularly valuable for UX designers, CRO specialists, and product managers who need qualitative insights alongside quantitative data.