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Matomo
The leading open-source analytics platform
4.5
Privacy-First
Open Source
GDPR Compliant
Matomo (formerly Piwik) is the leading open-source alternative to Google Analytics. Self-host or use their cloud for full data ownership.
Matomo is the most feature-rich Google Analytics alternative available. Originally launched as Piwik in 2007, it has grown into a comprehensive analytics platform used by over 1 million websites.
The key advantage of Matomo is choice: you can self-host it for free (unlimited) or use their cloud service. Self-hosting gives you complete control over your data, while cloud provides convenience with EU hosting.
Matomo offers features that rival Google Analytics, including heatmaps, session recordings, A/B testing, and funnel analysis - features that most privacy-first alternatives lack.
Pricing
Free tier available • Paid from $29/month
Best for
Businesses who need advanced features with full data ownership and self-hosting capability
Company sizestartup, smb, enterprise
Last updated2026-02-22
Key Features
- Complete Google Analytics alternative
- Self-hosting option (free)
- Heatmaps and session recordings
- A/B testing
- Funnel analysis
- Form analytics
- GDPR compliant
- Custom reports
- API access
- Roll-up reporting
- Google Analytics data importer
Pros
- Most feature-rich alternative
- Free self-hosted option
- 100% data ownership
- Heatmaps and recordings included (Cloud)
- Mature, battle-tested platform
Cons
- Steeper learning curve
- Self-hosting requires technical skills
- Cloud pricing higher than competitors (€29/mo)
- Interface can feel dated
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