Feature Comparison
| Feature / Provider | Google Analytics | Matomo | Mixpanel | Plausible | Fathom | Adobe Analytics |
|---|---|---|---|---|---|---|
| Cost | Free / Premium | Free / Self-hosted / Premium | Freemium | Paid | Paid | Enterprise |
| GDPR Compliance | Configurable | Yes | Yes | Yes | Yes | Yes |
| Cookie-less Tracking | No | Optional | No | Yes | Yes | Optional |
| Real-time Data | Yes | Yes | Yes | Yes | Yes | Yes |
| Custom Events | Yes | Yes | Yes | Yes | Limited | Yes |
| User Flow Visualization | Yes | Yes | Yes | No | No | Yes |
| A/B Testing | Yes | Yes | Yes | No | No | Yes |
| Funnel Analysis | Yes | Yes | Yes | Yes | No | Yes |
| Heatmaps | No | Yes | No | No | No | Yes |
| Session Recording | No | Yes | No | No | No | Yes |
| Data Sampling | Yes | No | No | No | No | Configurable |
| Data Retention | 14 months (free) / 50 months (360) | Unlimited | Unlimited | Unlimited | Unlimited | 25 months+ |
| Custom Dashboards | Yes | Yes | Yes | No | No | Yes |
| API Access | Yes | Yes | Yes | Yes | Yes | Yes |
| E-commerce Tracking | Yes | Yes | Yes | Limited | Limited | Yes |
| Multi-channel Attribution | Yes | Yes | Yes | No | No | Yes |
| Predictive Analytics | Limited | No | Yes | No | No | Yes |
| Data Export | Yes | Yes | Yes | Yes | Yes | Yes |
| Integration Ecosystem | Extensive | Moderate | Extensive | Limited | Limited | Extensive |
| Mobile App Analytics | Yes | Yes | Yes | No | No | Yes |